酷讯旅游简介
酷讯旅游网（www.kuxun.cn）是中国领先的在线旅游媒体，是全球最大在线旅游媒体TripAdvisor旗下企业。酷讯旅游网凭借国内领先的垂直搜索技术，为旅行消费者提供国内外机票、酒店、度假、旅游指南和火车票的专业搜索服务，并利用先进的数据挖掘和智能推荐等技术手段，帮助用户一站式获取全方位旅游产品信息。目前，酷讯旅游月访问量已突破5,500万。2011年酷讯旅游网为中国酒店业量势打造“酷讯酒店金罗盘”在线营销平台，协助酒店完成官网自主在线销售及市场潜在客户的有效挖掘，并提升酒店在线营销实力。
Introduction of Kuxun
As the largest subsidiary of TripAdvisor, the largest online travel media group in the world, Kuxun ( www.kuxun.cn）is the leading online travel media and travel-focused search engine in China. Kuxun.cn is dedicated to providing comprehensive and one-stop travel information and services for Chinese users, including air ticket booking, hotel booking, vacation information, train ticket information and travel guidance through its advanced data analyses, intelligence recommendation and other technologies.
As of September 2011, Kuxun.cn reached page views over 55 million per month. Recently, Kuxun.cn launched its on-line marketing platform,“Kuxun Hotels Golden Compass”, for hotel owners in China. This platform is dedicated to helping hotel owners to drive more business from potential clients and increase on-line marketing capabilities of the hotels.
P2
酷讯酒店罗盘——酒店在线营销专家
www.kuxun.cn
【获奖理由】
“酒店在线营销最佳媒体奖”
"酷讯酒店金罗盘"是酷讯旅游提供给酒店业主的网络营销平台，酒店业主可以利用"酒店金罗盘"无门槛地、快速便捷地进行网上直营和在线营销，面向每日百万的旅游、商旅潜在用户，进行新酒店推广、季节性促销、定制化营销以及低成本的在线直销，从而大大提升酒店满房率，提高客房平均价格，整体增加酒店投资回报率。
“Kuxun Hotels Golden Compass”- The Best Media Award for On-line Hotel Marketing
“Kuxun Hotels Golden Compass” is an online marketing platform, provided by Kuxun.cn, for hotel owners to help drive more business via this on-line platform easily and quickly from potential customers. With this on-line platform, hotel owners can provide useful information from new hotel promotion, seasonal promotion, customized marketing activities to low-cost on-line direct sales. As a result, hotel owners can effectively improve hotel occupancy rate, increase average price of rooms, and achieve higher return on investment.
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